“Our team has spent countless months testing thousands of drinkers on hundreds of recipes and flavor combinations to get the latest and greatest extension of Truly just right. “You could say the traditional vodka seltzer was my inspiration for Truly Hard Seltzer from day one for its refreshing taste and endless possibilities,” said O’Neill. At 5% ABV and just 110 calories with 2g sugars and naturally gluten free, Truly Vodka Seltzer is a perfect way to level up your drinking experience.Ĭredited with developing the industry’s original hard seltzer, Truly, Boston Beer Company Director of Product Development Casey O’Neill describes the latest evolution of this refreshing, convenient and fun alternative to light beer as a no-brainer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four unique flavors including Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine starting October 11.Ĭrisp, flavorful, and delightfully refreshing, each Truly Vodka Seltzer style leads with a predominant fruit paired with a complementary fruited back note for a premium flavor combination and natural taste profile. This helps support Tequila Raiders at no additional cost to you.On National Vodka Day, Truly Hard Seltzer, leader and innovator in the hard seltzer category, today announces the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site. Sign up for our Deal of the Day newsletter If you’re interested in getting a shot of tequila in your morning email, We are the only media property reviewing tequilas andĪnd reviews of other significant voices in the tequila world in one place. Here at Tequila Raiders, we do more than write about current events in tequila. ‘Right’ To Compete: Coca-Cola Plans Decisive Move Into the Alcohol Industry NFL Star Travis Kelce Invests in Tequila Soda, Tells Rivals to ‘Know Your Role and Shut Your Mouth’ Playboy Makes $13 Million Push Into Booming Canned Alcoholic Beverage Industry White Claw recently announced a similar series of moves, releasing a set of White Claw “Triple Wave Filtered” Vodkas and announcing a yet-unreleased line of White Claw Vodka Sodas. Truly isn’t the only brand looking for a changeup. White Claw’s new vodka-centric offerings. Redesigned packaging will clearly differentiate between “lightly flavored” hard seltzers and “bolder flavor” offerings like Lemonade and Margarita-Style. Truly plans to relaunch its Vodka Seltzer and Vodka Soda lines and debut new limited-release cocktail-inspired flavors each trimester in 2023. This “post-hype era” has hit the alcohol industry like a truck though brands like White Claw and Truly long dominated the market, recent trends have leaned in favor of canned pre-mixed cocktails made with distilled spirits.Ī recently commissioned study even predicted that pre-mixed cocktails will outpace the popularity of hard seltzers by 2026. “As hard seltzer enters the post-hype era, we are strategically investing in new marketing and packaging to keep Truly top of mind and remind drinkers why they came to the category in the first place.” “Truly helped establish hard seltzer as we know it today, but we recognize the segment is evolving for the drinker of tomorrow,” said Boston Beer Company CEO Dave Burwick. (Photo: Truly)Īmidst the declining popularity of hard seltzers, Truly is “refreshing” its brand image with redesigned packaging, an increased focus on real fruit flavors and a new suite of pre-mixed cocktails. Truly Hard Seltzer is adapting to a changing industry with new brand messaging, flavors, ingredients and packaging.
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